About GFM

GFM -girlfriend material-  is a London-born outerwear brand created for the pace of real women’s lives.
We design from a simple belief: quiet confidence is a form of strength.
Our collections blend softness and structure, offering warmth without weight and beauty without excess.

Grounded in the emotional reality of womanhood—responsibility, resilience, and the need for moments of ease—our pieces are intentionally uncomplicated.
They’re meant to feel familiar, grounding, and effortless to wear every day.

Our symbol, the swan, reflects the spirit we design for: graceful yet strong, soft on the surface and powerful underneath—
a quiet reminder that elegance can be natural, and that warmth, emotional as much as physical, can be carried with you.

GFM is built to be lived in.
Comforting, timeless, and quietly elevating—outerwear for the life you actually live.